About us

We are Alto

Alto is the UK’s #1 CRM for estate and letting agents. We are trusted daily by over 6,000 agencies and 35,000 daily users. For 15 years, we’ve been helping agents win more instructions, save time, and grow their businesses with confidence.

Who we are

Alto is the UK’s #1 CRM for estate and letting agents. We are trusted daily by over 6,000 agencies and 35,000 daily users. For 15 years, we’ve been helping agents win more instructions, save time, and grow their businesses with confidence.

As part of Alto Software Group (ASG), a division of Houseful, our mission is simple: to make life easier for estate agents and to be the last CRM they’ll ever need. 

That means smarter integrations, AI-powered features, faster innovation, and the industry’s best customer support – all designed to deliver real results. Alto is shaping the future of estate agency software while keeping customer needs at the centre of everything we do.

We don’t just follow the industry. We lead it.

Trusted by over 6,000 top estate agents

Our Group

Alto Software Group (ASG)

Alto is part of ASG, a portfolio of leading property software solutions backed by Silver Lake and Red Ventures. ASG brings together the UK’s most trusted brands in real estate technology, providing agents with powerful tools to manage sales, lettings, and client relationships.

Jupix

Flexible estate agency software supporting thousands of agents nationwide.

Yourkeys

Digital platform transforming the new-build sales journey, from reservation to completion.

Expert Agent

Trusted CRM software designed for independent estate agents across the UK.

CFP

Specialist lettings and property management software built for compliance and efficiency.

Meet the leadership team

Riccardo Iannucci-Dawson

Chief Executive Officer

Our CEO Ric is an award-winning innovator with a track record in proptech and digital transformation. Before Alto, he founded Yourkeys, a sales progression platform acquired by Zoopla, and has held leadership roles shaping the future of property technology.

Connect with me on LinkedIn

Our Investors & Board

Derek O’Carroll

Executive Chairman

Derek is a seasoned SaaS leader and investor, best known for scaling Brightpearl into a global success before its $360M acquisition by Sage. His expertise in operational excellence and growth supports Alto’s mission to deliver lasting value to agents.

Silver Lake

Silver Lake is the global leader in technology investing, with over $100 billion in assets under management and committed capital. The firm focuses on large-scale investments in market-leading technology and tech-enabled businesses, partnering with management teams to accelerate innovation, growth, and long-term value creation.

Red Ventures

Red Ventures is a global marketing and technology company that builds, scales, and invests in digital brands across multiple industries. With deep expertise in data, digital marketing, and customer acquisition, Red Ventures supports Alto and its portfolio peers in reaching new markets, strengthening customer relationships, and delivering long-term growth.

Alto by the numbers

#1 CRM in the UK with 6,000+ estate agencies

35,000+ daily sales and lettings users

15 years supporting agencies like yours

Agencies like you stay with with Alto for 10+ years on average

One team, shared values

At Alto, we live by the ASG Behaviours, which shape how we work with each other, our partners, and our customers.

Make it Happen

We take ownership, focus on what matters, and deliver with purpose.

Own it Together

We respect every voice, break down silos, and move forward as one team.

Know Our Customers

We put customers at the centre of everything, earning trust through value.

Explore Boldly

We challenge the status quo, stay curious, and innovate with impact.

Bounce Back Stronger

We face challenges head-on, adapt quickly, and grow through setbacks.

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