See how Kings Group has boosted revenue and efficiency with Alto Prospecting, helping the team find more sellers, cut admin and turn data into new instructions.
For years, agents looking for their next sales instruction have relied on leaflet drops and cold calling, with their fingers crossed that the phone rings.
It’s expensive, tedious and – if we’re really honest – often a complete waste of time.
The Edmonton branch of Kings Group has discovered a better way of finding new leads, with seriously impressive results.
Based in North London, the sales-only branch has been serving local sellers for 30 years and recently switched to Alto Prospecting, powered by Sprift.
A smarter way to find sellers
While leaflet drops and cold calls rely on luck, Alto Prospecting uses real data to reveal who’s about to sell, before they even come on to the market.
“We’re already the market leader in our area, which is great, but I didn’t want that to make us complacent,” says Suwit Rungruang, Branch Manager.
“Alto Prospecting keeps us one step ahead. We’re not wasting time on dead ends anymore – we’re reaching the right people at exactly the right time.
“The impact has been massive. It helps us uncover one or two extra listings a month, worth around £4,000 each. You can do the maths!”
We did the maths – and that’s an annual revenue boost of up to £96,000.
So how does Alto Prospecting work?
Alto Prospecting plugs directly into the Alto CRM that the Kings Group branch already uses every day, bringing powerful property and landlord data to their fingertips.
For Suwit and his team, that means less time chasing cold leads and more time converting warm ones.
The team can instantly see which homes are most likely to come to market – including properties that have recently been withdrawn or fallen through. For letting agents, the tool also reveals properties where tenancies are nearing renewal.
It’s all verified, GDPR-compliant data, powered by Sprift, and it turns what used to be a guessing game into a focused, data-led strategy. In a few clicks, agents can filter by area, create fully branded outreach campaigns and track the results directly inside Alto.
Of course, the Edmonton team also benefits from the wider advantages of using Alto.
Less admin, more selling
As the UK’s most popular CRM for estate agents, Alto brings everything together in one powerful, easy-to-use platform.
Alongside Prospecting, Alto includes smart, dedicated features – including sales and lettings management, property marketing, client communication tools and automated workflows.
It’s typically up and running in just four weeks (that’s three times faster than other CRMs), and immediately delivers more than 10 hours of time savings a week, per user.
At Kings in Edmonton, the team was bogged down by manual admin, from generating letters to logging viewings and updating clients. Since joining Alto, those hours are spent doing what they do best: building relationships, valuing homes, and progressing sales.
Suwit adds: “It’s day and night compared with the system we had before. Alto simplifies everything – from booking valuations to generating letters. It saves me around four to five hours every single day.
“Nine hours sometimes isn’t enough in a busy branch like ours, but Alto gives us that time back to focus on clients and closing deals.”
Maisie Wicks, who works on the sales team, adds: “You can search literally anything in seconds – property info, client notes, viewings. It’s just a massive time saver.”
Looking ahead with confidence
With Alto (and Alto Prospecting) at its fingertips, the Kings team in Edmonton is looking to the future with confidence. Already the area’s top performer for sales, they’re now building on that success with cutting-edge tech doing the heavy lifting.
“We already do good numbers,” says Suwit. “But with Alto Prospecting, we can do even better. It’s helping us stay ahead of the competition and build momentum month after month.”
With everything they need in one place, from daily admin to data-led prospecting, Alto really does feel like the last CRM they’ll ever need.
