We were very fortunate to speak about the impact Alto’s Keyflo is having on Baker & Chase, with Zelal Keskinbiack, Property Administrator & Coordinator.
When Zelal Keskinbiack joined Baker & Chase in April 2024, her role was clear, but the process wasn’t. As the person responsible for onboarding every new listing, she found herself buried in paper forms, email chains, and repetitive admin.
“It was chaos,” she says. “Clients were confused. I was chasing missing documents all day. Some listings took a week just to get live.”
And in a fast-moving market, that’s time no one can afford to lose.
Growth Was Good, Until It Wasn’t
Baker & Chase were thriving on the surface: a loyal client base, growing portfolio, second office in Palmers Green. But behind the scenes? Admin was slowing them down.
- Clients were overwhelmed by 19-page property questionnaires
- Forms went missing in email threads
- Staff had to scan, upload, re-type and double-check everything
- New listings could take days – sometimes a full week – to go live
“We were modern in every other way,” Zelal explains. “But this part of the process was stuck in the past. We needed something smarter.”
A Smarter Start with Keyflo
Enter Keyflo – a built-in digital onboarding tool inside Alto.
“I send the Keyflo invite, and that’s it,” says Zelal. “No chasing. No scanning. Clients get notified through the app, and everything lands back in Alto, already done.”
The impact was instant:
- Listing admin time cut by up to 70%
- Properties that took a week to prep now go live in under 48 hours
- Clients happier, team less stressed, and more time to focus on sales
One client in particular – a landlord with multiple properties – hated the paperwork.
“She told me straight: ‘This is so much easier.’ She doesn’t even need my help anymore.”
Collaboration That Builds Better Products
Zelal wasn’t just an end-user; she became a co-creator. As one of Keyflo’s earliest adopters, she worked closely with Alto’s product team, flagging bugs and suggesting improvements.
“There were a few early teething issues like emails landing in spam, but the product team were on it,” she says. “Dan [Lautman, Senior Product Manager] took every bit of feedback seriously.”
And Dan agrees: “Having someone like Zelal using Keyflo daily helped us shape the tool for real-world success. Her insights were invaluable.” Both parties love the collaborative approach to product development.
Real Results; Real Fast
Listings go live in hours, not days
Zelal recently started onboarding a client on a Monday. Even with delayed photos, the property was listed by Wednesday morning – “this would have taken over a week before.”
An elevated admin team
No more chasing either – she’s coordinating, planning, and supporting sales. “I’ve got time to work with the sales team now, or speed up brochure creation. I’m not stuck in spreadsheets.”
Keyflo is now the default
Unless a client specifically requests otherwise, every new listing at Baker & Chase starts with Keyflo. “It’s faster, simpler, and just makes sense. Almost 100% of the clients adopt this way without an issue.”
Not Just a Feature: A Gamechanger
For Baker & Chase, Keyflo isn’t an add-on. It’s the new standard. “It’s given me hours of my week back,” says Zelal. “And that’s time I can use to actually grow the business.”
If your agency is still chasing PDFs and manually uploading forms, take it from Zelal: “You don’t need to be stuck doing it the old way. This changes everything.”
