How We Compare

The UK's #1 agent CRM

Trusted by 6,000+ agencies and 25,000 users.

We don’t just compete.
We set the standard.

For 15 years, Alto has powered the UK’s fastest-growing agencies. With the largest active user base and the most advanced features, Alto is the CRM agencies trust to win more instructions, stay compliant and grow with confidence.

Alto vs. the rest

Why the market leader is the smartest choice.

The Rest

Free set-up & migration — Switch without hidden fees. We’ve migrated more agencies than anyone, with a dedicated onboarding team of experts who’ve seen it all.

Expensive set-up costs, hidden charges, and slow migrations that eat into your margins.

Fastest onboarding — Go live in just 2 weeks on average (3x faster than others).

Long, drawn-out onboarding processes that drag on for months.

Best-in-class training & support — UK-based, 5-star rated team available when you need them, with ongoing training to maximise value.

Overseas or under-resourced support. Limited training. Long wait times.

Continuous improvements — The UK’s largest user base means more investment in R&D, integrations and continuous product improvements.

Smaller platforms = slower innovation and fewer integrations.

Everything you need in one place — Sales & lettings progression, client accounting, reporting, AI, and automation — all in one.

Patchwork tools requiring multiple vendors and manual workarounds.

Future-focused — Proven AI and automation that saves 40+ hours per user each month, with innovation shaped by agents.

Reactive updates that lag behind market demands.

The UK’s largest prop‑tech ecosystem — Embedded integrations with leading portals, compliance apps, marketing tools and more – all easily managed through Alto Marketplace.

Patchy bolt-ons

Relying on external apps, separate tabs, and glitchy tools.

Built for growth, proven by results

5–10x ROI in 
year one

(by saving on 1-3 hires each year)

Win 22% more instructions

with Alto Prospecting – that’s thousands in extra revenue

Save 40+ hours a month per user

with best-in-class AI and automation

Go live in just 2 weeks

which is 3x faster than the competition

UK-based, 5-star onboarding & support

based on hundreds of agent reviews

The fastest growing PropTech partner ecosystem in the UK

If you need an integration – we have you covered

Agents that use Alto say…

Honestly, I wish we’d switched sooner. Migration and onboarding was fast and smooth. The training team was amazing. Within weeks, we knew Alto was lightyears ahead of our previous CRM.
Sam Whitehead
 Operations Manager

We don’t just follow the industry.
We shape it.

Alto is a regular voice on the biggest stages — from EA Masters to Propertymark — sharing insights, data, and ideas that move the industry forward. Our reputation and product innovations set the tone for what’s next in estate agency.

EA Masters official partner

Official partner with EA Masters, the UK’s biggest estate agency leadership conference, exhibition and awards.

PropTech collaboration

Collaborating with leading PropTech partners to drive greater efficiencies.

Market benchmarking

Anonymised benchmarks to 
help agents measure themselves against the market.

Industry media recognition

Featured in The Negotiator, 
Estate Agent Today, and Property Industry Eye.

Now's the time to see
Alto for yourself